BUISENESS MANAGEMENT
MERCHANDISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Horizontal flow
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Trickle-across
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Trickle-down
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Trickle-up
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Detailed explanation-1: -Trickle-up theory (Upward flow theory): The assumption that fashion trends start among the young or lower income groups and move upward to older or higher income groups. Style originates with the lower class and gains approval by upper class or the fashion elite.
Detailed explanation-2: -PEAK STAGE DURING THIS STAGE THE FASHION IS AT ITS MOST POPULAR & ACCEPTED STAGE IN THE FASHION CYCLE. THE MERCHANDISE IS MASS PRODUCED & DISTRIBUTED.
Detailed explanation-3: -3. Peak: In the peak stage, the trend has reached full saturation in the general public, and many everyday consumers begin wearing the trend. Most retailers will have identified and replicated the trend, and it will be available through mass production at a wide variety of price levels, especially at lower prices.
Detailed explanation-4: -Decline: The fourth stage of the fashion cycle when the market is saturated and popularity decreases. The fashion is overused and becomes dull and boring. As the fashion decreases in popularity, retailers mark down their prices. Promotions center around major clearance or closeout sales of the fashion.