BUISENESS MANAGEMENT
MERCHANDISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Macy’s department store wants displays that can stand alone on the sales floor in the entrance. This describes which type of window display?
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Enclosed
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Island
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Open
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Semi-enclosed
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Explanation:
Detailed explanation-1: -An attractive, appealing display of merchandise combined with effective store layout and decor is: visual merchandising.
Detailed explanation-2: -Marketing Essentials Chapter 18, Section 18.1. Page 9. Storefront. A marquee is an architectural canopy that extends. over a store’s entrance.
Detailed explanation-3: -Formal balance is achieved by placing large items with large items and small items with small items. Informal balance is achieved by balancing a large item with several smaller ones in a display.
Detailed explanation-4: -Personal selling is the most expensive of the five promotional elements per contact.
There is 1 question to complete.