MANAGEMENT

Detailed explanation-1: -Mannequins are considered valuable tools for enhancing the shopping experience. Lighting on a product should be stronger than store lighting to draw attention to the merchandise.

Detailed explanation-2: -The artificial dolls used by the retailers to display their merchandise (can be anything) are called as mannequins. The mannequins help the customers to know about the latest trend the store offers without sometimes even bothering the sales representative.

Detailed explanation-3: -Store layout – refers to the way store floor space is allocated to facilitate sales and serve the customer. Fixtures – are store furnishings, such as display cases, counters, shelving, racks and benches.

Detailed explanation-4: -Visual merchandising is a form of personal selling because its artistic aspects focus on the customer’s emotional buying motives. The storefront projects a brand identity and distinguishes a store from its competitors.

Detailed explanation-5: -Why are interior displays important? They enable customers to make a selection without the assistance of a sales clerk.