MANAGEMENT

Detailed explanation-1: -Manufacturer Directly to Customer Goods come from the manufacturer to the user without an intermediary or middleman. For example, a farmer may sell some produce directly to customers. For example, a bakery may sell cakes and pies directly to customers.

Detailed explanation-2: -A distribution channel is the path used to get a product from the manufacturer or creator to the end user. In other words, how the customer gets their product after purchase, which often include intermediaries. Distribution channels can be long or short, direct or indirect.

Detailed explanation-3: -Examples – Automobile manufacturers sell their cars through authorised dealers. (b) Two Level Channel: This channel of distribution involves two intermediaries to transfer goods from the manufacturer to the customer. In this wholesalers and retailers act as a connecting link between manufacturers and consumers.

Detailed explanation-4: -Producer → Retailer → Consumer (One-level Channel) Retailers, like Walmart and Target, buy the product from the manufacturer and sell them directly to the consumer. This channel works best for manufacturers that produce shopping goods like clothes, shoes, furniture, tableware, and toys.