MANAGEMENT

BUISENESS MANAGEMENT

MERCHANDISING

Please wait while the activity loads.
If this activity does not load, try refreshing your browser. Also, this page requires javascript. Please visit using a browser with javascript enabled.

If loading fails, click here to try again

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Neiman Marcus department store wants to increase monthly store traffic by 11% in their new Charlotte location. This information would be found in which component of the promotional plan?

A	budget
B	evaluations
C	objectives
D	responsibilities

Explanation:

Detailed explanation-1: -Personal selling is the most expensive of the five promotional elements per contact.

Detailed explanation-2: -A marketing plan details the outreach and PR campaigns to be undertaken over a period, including how the company will measure the effect of these initiatives.

Detailed explanation-3: -An attractive, appealing display of merchandise combined with effective store layout and decor is: visual merchandising.

Detailed explanation-4: -Why is digital ad spending projected to be $524 billion in 2024? Marketers know that you’re on your mobile device more than you’re reading newspaper ads or listening to live radio ads. Advertisers are tired of old-fashioned marketing methods. Digital marketing is easier for marketers, so they prefer this method.

There is 1 question to complete.