MANAGEMENT

Detailed explanation-1: -An example of point of purchase advertising is a display at a retail store that promotes a particular product or brand. This might include a display stand with promotional materials or a promotional sign or poster. It could also include product samples or promotional offers at the point of sale.

Detailed explanation-2: -A point-of-purchase or POP display is any marketing material that’s often close (but not always) to a product it is advertising. It targets shoppers already ready to buy something, hence the name. A good example is a freestanding display advertising a 2-for-1 deal on sweaters at the end of the sweater aisle.

Detailed explanation-3: -Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.

Detailed explanation-4: -The point of purchase (POP) is the area in which marketers and retailers plan promotional activities surrounding the consumer products. POPs may be real, as in the case of a brick and mortar store, or virtual, as in the case of an electronic retailer that sells goods and services online.