MANAGEMENT

Detailed explanation-1: -These include, but are not limited to: beliefs and values; psychographic characteristics such as priorities, likes, dislikes, lifestyles, interests, and motivations; and conscious and subconscious beliefs. At a high level, a belief can be defined as a person’s likes and dislikes which behavior helps dictate.

Detailed explanation-2: -Psychographic information includes subjective data like belief systems, values, goals, and attitudes.

Detailed explanation-3: -There are five psychographic segmentation variables on the basis of which homogeneous segments can be prepared for proper research – Personality, Lifestyle, Social Status, AIO (Activities, Interests, Opinions), and Attitudes.