MANAGEMENT

BUISENESS MANAGEMENT

MERCHANDISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Scheduled periods of time during which producers introduce their new lines of merchandise and retail buyers shop the various lines. These events can last from 1 to 2 weeks and occur 6 months ahead of the wearing season for the apparel.
A
fashion shows
B
market weeks
C
buying trips
D
trade shows
Explanation: 

Detailed explanation-1: -The Six Months Buy Plan is used to relate sales, inventory levels, purchases, and reductions. The buyer uses it as a merchandising/inventory tool to operate a more profitable retail business. It is a working document for monitoring and adjusting the monthly merchandising activities in the store or department.

Detailed explanation-2: -A merchandise marketing calendar usually takes the form of a spreadsheet that provides a birds-eye view of a retailer’s merchandise plan and marketing strategy for new product launches.

Detailed explanation-3: -The business of buying clothes from manufacturers and selling them to customers is known as retail.

Detailed explanation-4: -Gone are the days when sales were generated only twice a year with the two most defined and traditional retail seasons of Spring/Summer and Autumn/Winter.

There is 1 question to complete.