MANAGEMENT

Detailed explanation-1: -POP displays are a marketing and advertising strategy used in retail stores to promote specific merchandise and special offers to shoppers who are ready to make a purchase. POP displays can be located near the checkout counter or in certain areas of the store to encourage purchasing decisions.

Detailed explanation-2: -Point-of-purchase displays are physical or digital marketing displays placed in retail stores to advertise products and encourage customers to make purchasing decisions.

Detailed explanation-3: -What is PoS Merchandise? Point of Sale merchandise is the items for sale near the check out queue. These generally include assorted low-cost items, such as chocolate bars, mints, snacks, or other edibles. It can also be any other type of products – stationery items, soft toys, electronics, apparel or anything else.

Detailed explanation-4: -The point of purchase (POP) is the area in which marketers and retailers plan promotional activities surrounding the consumer products. POPs may be real, as in the case of a brick and mortar store, or virtual, as in the case of an electronic retailer that sells goods and services online.