BUISENESS MANAGEMENT
MERCHANDISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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point of purchase
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display
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fixture
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shape
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Detailed explanation-1: -The point of purchase (POP) is the area in which marketers and retailers plan promotional activities surrounding the consumer products. POPs may be real, as in the case of a brick and mortar store, or virtual, as in the case of an electronic retailer that sells goods and services online.
Detailed explanation-2: -TYPES OF POINT OF PURCHASE (POP) DISPLAYS The three main types of POP displays include: temporary, semi-permanent and permanent.
Detailed explanation-3: -Point of purchase displays such as posters or signs are a way to say whatever you would have said in a magazine or on a billboard for a fraction of the cost. You can even use the same ads or messages, but simply tailor them to fit a store poster or cardboard display.
Detailed explanation-4: -POP advertising strategies For example, a sticker on a shelf to draw the attention of customers as they travel the aisle of a grocery store or a full display with products and the vendor’s brand on it are both POP techniques.