MANAGEMENT

Detailed explanation-1: -The point of purchase (POP) is the area in which marketers and retailers plan promotional activities surrounding the consumer products. POPs may be real, as in the case of a brick and mortar store, or virtual, as in the case of an electronic retailer that sells goods and services online.

Detailed explanation-2: -TYPES OF POINT OF PURCHASE (POP) DISPLAYS The three main types of POP displays include: temporary, semi-permanent and permanent.

Detailed explanation-3: -Point of purchase displays such as posters or signs are a way to say whatever you would have said in a magazine or on a billboard for a fraction of the cost. You can even use the same ads or messages, but simply tailor them to fit a store poster or cardboard display.

Detailed explanation-4: -POP advertising strategies For example, a sticker on a shelf to draw the attention of customers as they travel the aisle of a grocery store or a full display with products and the vendor’s brand on it are both POP techniques.