MANAGEMENT

BUISENESS MANAGEMENT

MERCHANDISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The combination of entranceways, window awnings, and other exterior building characteristics is called store layout.
A
True
B
False
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -Storefront, store layout, store interior, and interior displays.

Detailed explanation-2: -Marketing Essentials Chapter 18, Section 18.1. Page 9. Storefront. A marquee is an architectural canopy that extends. over a store’s entrance.

Detailed explanation-3: -Q: In general, is the store layout, design and visual merchandising techniquesused consistent with the exterior of the store and location? A: Yes, it is. The whole store is designed with bright, warm-colored lightingswhich create great atmosphere and make customers who enter relax.

Detailed explanation-4: -The grid maximizes product display and minimizes white space-nearly every convenience store, pharmacy, and grocery store utilize this familiar layout. The grid features long aisles with impulse-purchase items near the front and staple items at the back.

There is 1 question to complete.