MANAGEMENT

Detailed explanation-1: -An apparel supply chain is traditionally vertically integrated. The procurement of raw material, spinning, weaving, dyeing, processing, designing, manufacturing, and selling all the way through to branded retail stores and concessions, are all completed under a single market entity.

Detailed explanation-2: -Vertical integration occurs through the merger or acquisition of companies at different stages of production or distribution within the same industry. To accommodate and support the demands of fast fashion, this integration model helps to strengthen the supply chain.

Detailed explanation-3: -H&M and Zara are two excellent examples of vertically integrated fashion brands, which have excelled in good years, and survived the bad ones with an agile and vertical supply chain.