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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The Ever Us Engagement Ring Collection can only be purchased at Kay Jewelers. Which distribution strategy are they using?
A
Exclusive
B
Indirect
C
Intensive
D
Selective
Explanation: 

Detailed explanation-1: -Signet is a publicly-traded company and operates approximately 2, 800 stores primarily under the name brands of Kay Jewelers, Zales, Jared, Banter by Piercing Pagoda, Diamonds Direct, Blue Nile, JamesAllen.com, Rocksbox, Peoples Jewellers, H. Samuel and Ernest Jones.

Detailed explanation-2: -Kay competitors include Reeds Jewelers, Sterling Jewelers, Zales and Helzberg Diamonds. Kay ranks 1st in CEO Score on Comparably vs its competitors. See below how Kay compares to its competitors with CEO Rankings, Overall Culture Score, eNPS, Gender and Diversity Scores.

Detailed explanation-3: -Fall Into Me: the song in the 2022 Kay Jewelers commercial Forest Blakk is a Canadian singer-songwriter, active since 2015. He got famous also in the United States with If You Love Her, featuring Meghan Trainor.

There is 1 question to complete.