MANAGEMENT

BUISENESS MANAGEMENT

MERCHANDISING

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

The goal of promotion at the peak of the fashion cycle is to achieve which action?

A	Emphasize price advantages with large markdowns
B	Gain customers’ loyalty with reduced prices
C	Motivate customers and increase their desire for goods
D	Persuade consumers that the company’s version of the item is best

Explanation:

Detailed explanation-1: -The goal of promotion at the peak of the fashion cycle is to: Persuade consumers that the company’s version of the item is best. Fashion shows and trunk shows are examples of: Special events.

Detailed explanation-2: -Personal selling is the most expensive of the five promotional elements per contact.

Detailed explanation-3: -An attractive, appealing display of merchandise combined with effective store layout and decor is: visual merchandising.

Detailed explanation-4: -Inform: Create awareness. Persuade: Convince customers of benefits of the product. Remind: Reinforces where products are available.

Detailed explanation-5: -Fashion marketing is key in the fashion industry because it brings the creation and vision of the designer to life. Fashion marketing brings creations from designers all over and takes their creations to wholesale buyers and consumers. In the fashion industry, fashion marketing helps the buyers connect to the brand.

There is 1 question to complete.