MANAGEMENT

Detailed explanation-1: -1. The perceptions that customers have of a store (perceived image), or the impression about the store that its manager wants to create (projected image).

Detailed explanation-2: -Thus store image is a result of many variables which can be manipulated by the retailer to influence consumer mood and, subsequently, the buyer’s behavior. Since the store image can in this way be considered a stimulus and the consumer’s mood an organismic variable, the study is cast into the S-O-R framework.

Detailed explanation-3: -Customer perception is the opinions, feelings, and beliefs customers have about your brand. It plays an important role in building customer loyalty and retention as well as brand reputation and awareness.

Detailed explanation-4: -Retail store image has been shown to play an important role in store patronage, and it is widely accepted that psychological factors have a significant role in store image formation. Past research has often involved the measurement of tangible attributes, or links between store images and consumers’ self-images.