BUISENESS MANAGEMENT
MERCHANDISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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fixture
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marquee
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interior display
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focal point
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Detailed explanation-1: -What is a marquee sign? A marquee sign is a permanent sign, which is generally attached to the exterior front or over the main entrance of business premises. This kind of signage includes both the business name and its current offerings.
Detailed explanation-2: -Marquee sign means any sign attached to or hung from a marquee. “Marquee” means any canopy or covered structure projecting from and supported by a building, when such canopy or covered structure extends beyond the building.
Detailed explanation-3: -A marquee asset is a company’s most prized and valuable asset. The marquee assets may be physical assets or intangibles, such as goodwill or patents. The “crown jewel” defense is a hostile takeover defense that involves the sale of the target firm’s marquee asset to make it less desirable to the acquirer.
Detailed explanation-4: -Also called pole signs, post signs rest on a single post. Post signs most typically display just one company name. These signs often exist alongside another sign type, such as a marquee which offers changeable letters or an electronic message center (EMC) to display seasonal specials and offers.