MANAGEMENT

BUISENESS MANAGEMENT

MERCHANDISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The term Visual merchandising is sometimes used interchangeably with the term ____
A
marquee
B
sign
C
store window
D
display
Explanation: 

Detailed explanation-1: -Display * refers to the visual and artistic aspects of presenting a product to a target group of customers. Visual merchandising, by contrast, encompasses the visual and artistic aspects of the entire business environment. The visual and artistic aspects of presenting a product to a target group of customers.

Detailed explanation-2: -Visual merchandising is a marketing practice that uses floor plans, color, lighting, displays, technology, and other elements to attract customer attention. Its ultimate purpose is to use the retail space to generate more sales. A visual merchandiser is the person behind the magic.

Detailed explanation-3: -Alternative titles for this job include Window dresser, display assistant. Visual merchandisers design eye-catching product displays and store layouts to encourage sales.

Detailed explanation-4: -Why is display considered part of visual merchandising? It encompasses the visual and artistic aspects of the entire business environment.

There is 1 question to complete.