MANAGEMENT

BUISENESS MANAGEMENT

MERCHANDISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The visual and artistic aspects of presenting a product
A
fixture
B
storefront
C
focal point
D
display
Explanation: 

Detailed explanation-1: -Display * refers to the visual and artistic aspects of presenting a product to a target group of customers. Visual merchandising, by contrast, encompasses the visual and artistic aspects of the entire business environment.

Detailed explanation-2: -Visual merchandising is a marketing practice that uses floor plans, colour, lighting, displays, technology, and other elements to attract customer attention. Its ultimate purpose is to use the retail space to generate more sales by making a store stand out and attracting shoppers.

Detailed explanation-3: -In an ideal world, there are 6 major elements of visual merchandising displays that should always be kept in mind in your planning. Color, light, landscaping, space, signage, & storytelling should all be considered and each aspect has an important effect to help maximize your ROI.

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