BUISENESS MANAGEMENT
MERCHANDISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Either A or B
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None of the above
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Detailed explanation-1: -The visual element that projects an appropriate store images, distinguishes a store from its competitors, and attracts potential customers is the storefront. Visual merchandising is a form of personal selling because its artistic aspects focus on the customer’s emotional buying motives.
Detailed explanation-2: -A 2021 study found that the most significant factor of VM which influenced customers to make a purchase was shelf management, so pay attention to how you display products around a store.
Detailed explanation-3: -Visual merchandising is a marketing practice that uses floor plans, colour, lighting, displays, technology, and other elements to attract customer attention. Its ultimate purpose is to use the retail space to generate more sales by making a store stand out and attracting shoppers.