BUISENESS MANAGEMENT
MERCHANDISING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
stock keeping unit (SKU)
|
|
|
small business association (SBA)
|
|
|
computer aided design (CAD)
|
|
|
universal product code (UPC)
|
Detailed explanation-1: -A visual merchandiser needs a solid technical basis (color theory, lighting technology), visual culture and artistic flair, but also some knowledge of marketing and psychology. A good store display should engage as many senses as possible, and not only sight.
Detailed explanation-2: -Visual merchandising is a marketing practice that uses floor plans, color, lighting, displays, technology, and other elements to attract customer attention. Its ultimate purpose is to use the retail space to generate more sales. A visual merchandiser is the person behind the magic.
Detailed explanation-3: -Formal balance is achieved by placing large items with large items and small items with small items. Informal balance is achieved by balancing a large item with several smaller ones in a display.