MANAGEMENT

Detailed explanation-1: -Advertising is media you pay for, public relations is media you earn through the building of a brand or product or the like. Enhancing public relations involves building trust and credibility, whereas advertising includes building basic exposure and company overhead.

Detailed explanation-2: -The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing a company uses to pursue its advertising and marketing objectives.

Detailed explanation-3: -The promotions mix is often divided into four categories: advertising, digital selling, sales promotion and public relations. Each of these promotion methods has their own role in generating revenue for a company.