MANAGEMENT

Detailed explanation-1: -Toms shoes company is a prime example of the application of cause marketing to its branding. Toms launched an “one for one” idea model by using the cause approach, in which the company would donate a pair of shoes for each sale they made to disadvantaged children.

Detailed explanation-2: -(1) The key elements of TOMS shoes competitive strategy would be their main focus to making a difference in the world with the products they offer. TOMS is a for-profit company that donates a pair of shoes to a child in need for every pair of shoes sold.

Detailed explanation-3: -In 2006, TOMS founder Blake Mycoskie pioneered the One for One® model-giving away one pair of shoes for every pair sold, supporting larger health, education, and community development programs through strategic partnerships. Today we give ⅓ of profits for grassroots good.

Detailed explanation-4: -Toms’ core values comprise “a caring heart, kind, honest and consistent. It is only with these guiding principles that Toms has maintained its course and grown into the global enterprise it is today.