MANAGEMENT

Detailed explanation-1: -It highlights your merchandise. Lighting is a strategic element of visual merchandising. Lights can be used to put the focus on products that you want to move in terms of sales. It is important to showcase them by shining a light that will flatter your product’s colors, shape or size.

Detailed explanation-2: -Branding. Senses. Displays. These three words define the three most basic elements of visual merchandising and can help you win at the point of sale, no matter what type of merchandise you have to offer.

Detailed explanation-3: -From a retail perspective, lighting highlights architectural elements, product qualities and creates virtual spaces. This affects how we feel in a space, our opinion of a product, and ultimately, our decision to purchase or not.