MANAGEMENT

Detailed explanation-1: -Point-of-Purchase promotions include display and demonstrations that take place at the point of purchase sale. POP can be used to disseminate information about the company’s products or services. POP can be used to sell additional products and services. All of the above statements are true.

Detailed explanation-2: -POP displays are a marketing and advertising strategy used in retail stores to promote specific merchandise and special offers to shoppers who are ready to make a purchase. POP displays can be located near the checkout counter or in certain areas of the store to encourage purchasing decisions.

Detailed explanation-3: -A point-of-purchase or POP display is any marketing material that’s often close (but not always) to a product it is advertising. It targets shoppers already ready to buy something, hence the name. A good example is a freestanding display advertising a 2-for-1 deal on sweaters at the end of the sweater aisle.

Detailed explanation-4: -Consumer sales promotions are short-term techniques designed to achieve short-term objectives, such as to stimulate a purchase, encourage store traffic or simply to build excitement for a product or brand. Traditional sales promotions techniques include: Price deal: A temporary reduction in the price, such as 50% off.

Detailed explanation-5: -The point of purchase (POP) is the area in which marketers and retailers plan promotional activities surrounding the consumer products. POPs may be real, as in the case of a brick and mortar store, or virtual, as in the case of an electronic retailer that sells goods and services online.