MANAGEMENT

Detailed explanation-1: -Effective visual merchandising has the power to attract new customers, engage shoppers in-store and help increase overall sales.

Detailed explanation-2: -A large reason for the increase in sales is due to in-store displays. In one study, 69% of shoppers reported seeing in-store product advertisements. The same shoppers browsed the products, and 61% also purchased them. It’s clear that in-store advertising is an effective strategy to boost retail purchases.

Detailed explanation-3: -Visual merchandising doesn’t only help a store attract customers: it helps increase sales and gives customers a good reason to come back again, whilst giving your business a competitive advantage. This is why visual merchandising is so important.

Detailed explanation-4: -Elements of Effective Visual Merchandising Balance: Asymmetrical rather than symmetrical balance with the display. Size of Objects: Place the largest object into display first. Color: Helps set mood and feelings. Focal Point: Where product and props/signage and background come together.