MANAGEMENT

BUISENESS MANAGEMENT

MERCHANDISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What is a focal point in visual merchandising?
A
The items a customer sees as they walk through the door
B
A display used in the centre of the store
C
A feature in the store window
D
An area of discounted products
Explanation: 

Detailed explanation-1: -A focal point is a hotspot that acts as the centrepiece of a merchandising design in combination with styled mannequins or displays, props or signage. These focal points tend to be placed in key sightlines, for example entrances to store departments and are mostly evident in window displays.

Detailed explanation-2: -The focal point reflects your main idea, the thing you most want your audience to see. Whether creating brochures, signs, trade show displays, or posters, your focal point will determine where your viewers eye goes, so here are a few ways to make sure you get it right while you’re designing your materials.

Detailed explanation-3: -A focal color is used to draw attention to large items such as machines, cabinets, and floors. The focal colors provide contrast for the safety colors and create pleasant surroundings for people using the shop.

Detailed explanation-4: -Display * refers to the visual and artistic aspects of presenting a product to a target group of customers. Visual merchandising, by contrast, encompasses the visual and artistic aspects of the entire business environment. display. The visual and artistic aspects of presenting a product to a target group of customers.

Detailed explanation-5: -Branding. Senses. Displays. These three words define the three most basic elements of visual merchandising and can help you win at the point of sale, no matter what type of merchandise you have to offer.

There is 1 question to complete.