MANAGEMENT

Detailed explanation-1: -Customers are more likely to foster loyalty toward a product or service when a salesperson establishes a personal relationship with them. This familiarity helps retain long-term customers and gain new ones because they feel valued by the company.

Detailed explanation-2: -A brand is a name, term, design, symbol or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.

Detailed explanation-3: -A modern definition of quality derives from Juran’s “fitness for intended use.” This definition basically says that quality is “meeting or exceeding customer expectations.” Deming states that the customer’s definition of quality is the only one that matters.

Detailed explanation-4: -Medium service retailing ( value positioning) Store that provides a medium amount of service is raining in between self service in full service. Loyalty programs. Structured marketing strategies designed to encourage customers to continue to shop at or use the services of business associated it with each program.