BUISENESS MANAGEMENT
MERCHANDISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Is first to purchase and wear new styles
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Makes most of his or her clothing purchases during clearance sales
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Prefers to wear what everyone else is wearing
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Wears a new style only after it is widely accepted
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Detailed explanation-1: -Fashion leaders are confident of their own taste or have a stylist to advise them. They dare to be different, and they attract the attention of others. These fashion leaders constantly look for interesting new styles, colors, fabrics, and ways to accessorize their clothes.
Detailed explanation-2: -A fashion icon or fashion leader is a influential person who introduces new styles which spread throughout fashion culture and become part of fashion. They initiate a new style which others may follow. They may be famous personalities such as political leaders, celebrities, or sports personalities.
Detailed explanation-3: -Fashion leaders are individuals who are highly influential in fashion. Fashion leaders usually have a very strong interest in fashion and have a positive attitude towards change in fashion. Fashion followers are individuals who wear a certain style only after it becomes a popular trend.
Detailed explanation-4: -Charles Frederick Worth is believed to be the first fashion designer of the world, from 1826 to 1895. Charles, who was earlier a draper, set up a fashion house in Paris. It was he who started the tradition of fashion houses and telling his customers what kind of clothing would suit them.
Detailed explanation-5: -Why are most people fashion followers instead of fashion leaders? General insecurity, uncertain about their tastes, lack of interest in fashion, want to imitate those they envy, out of habit or customer, and/or don’t have the time or money to be fashion leaders.