MANAGEMENT

Detailed explanation-1: -Scent marketing or sent branding is the process of using one scent for the whole experience. Hospitals use scent to create a more soothing environment for patients. Abercrombie and Fitch use the most extreme form of scent marketing called billboard scenting, every store of theirs smells the same.

Detailed explanation-2: -An example of a brand that successfully uses scent marketing via smell is Rolls Royce. Whenever a Rolls Royce customer takes their car to an official garage, the car’s interior is perfumed with wood and leather scents to give it that “brand new car” smell.

Detailed explanation-3: -Sensory marketing is a marketing strategy that aims to affect the senses of consumers’ (vision, audition, olfaction, taste, and tactual) by focusing on consumers’ perceptions. Sensory marketing is used in different fields, and the clothing sector is one of these fields.

Detailed explanation-4: -Our sense of touch and feel can impact on our emotional, behavioural and intellectual response to both people and objects. For example, holding a hot cup of coffee has been found to lead us to form warmer impressions of others.

Detailed explanation-5: -Consumer behavior can be influenced by sensory marketing to generate experiences at every stage of the buying process: activation of desire, awareness of the product or service, assessment of the product or service in relation to other options, purchase, and post-purchase evaluation of use or consumption.