BUISENESS MANAGEMENT
MERCHANDISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Allowing customers to use their store credit card
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Emphasizing corporate policies on returns
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Motivating sales associates to work harder
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Presenting the merchandise in the most attractive way
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Detailed explanation-1: -Visual merchandising is a marketing practice that uses floor plans, colour, lighting, displays, technology, and other elements to attract customer attention. Its ultimate purpose is to use the retail space to generate more sales by making a store stand out and attracting shoppers.
Detailed explanation-2: -Branding. Senses. Displays. These three words define the three most basic elements of visual merchandising and can help you win at the point of sale, no matter what type of merchandise you have to offer.
Detailed explanation-3: -Examples of visual merchandising include signage, store layout, lighting, color schemes, product positioning, digital displays, and almost anything your customers can see. While visual merchandising does make your store and products look better, its end goal is to build the brand, grow market share, and increase sales.