MANAGEMENT

Detailed explanation-1: -Because personal selling occurs face-to-face, salespeople are required. Therefore, it is more expensive because it requires training, hiring, and payment of sales people. It is also more effective because salespeople build relationships between customers and businesses.

Detailed explanation-2: -Personal selling is the most expensive of the five promotional elements per contact.

Detailed explanation-3: -Personal selling. This one-to-one communication with potential customers is the most expensive type of promotion, but also the most effective when done correctly.

Detailed explanation-4: -The promotions mix is often divided into four categories: advertising, digital selling, sales promotion and public relations. Each of these promotion methods has their own role in generating revenue for a company.

Detailed explanation-5: -The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing a company uses to pursue its advertising and marketing objectives.