MANAGEMENT

Detailed explanation-1: -Patronage motives are based on loyalty and encourage consumers to purchase from a particular business or to buy a particular brand. Loyalty is influenced by positive previous experiences or a close identification with the product or business.

Detailed explanation-2: -ADVERTISEMENTS: Product buying motives may be sub-divided into two groups, viz., (1) emotional product buying motives and (2) rational product buying motives.

Detailed explanation-3: -What are Patronage Motives? Patronage Motives are the factors that lead a customer to favor one retail outlet or service provider over another. Example: Certain customers prefer the LG fridge to the Whirlpool fridge. There is always a reason behind each purchase made by a customer-either rational or emotional.

Detailed explanation-4: -Patronage buying motives: a customer is said to be motivated to buy from a specific seller or shop. Product buying motives: a customer is said to be motivated to buy a specific product. Rational product buying motives: When a buyer decides to purchase a certain product after.