BUISENESS MANAGEMENT
MERCHANDISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following are examples of product placement?
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Window Displays/Online/Promotions
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Store entrance/Near stairs/Billboards
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Aisle Ends/Car Park/Themes
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Near Escalators & Lifts/Windows/High Traffic Aisles
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Explanation:
Detailed explanation-1: -There are many ways of using product placement on TV: it can be physical, virtual, seen but not used, mentioned, contextual or even unbranded.
Detailed explanation-2: -One of the earliest documented cases of product placement comes from 1920’s The Garage, starring Fatty Arbuckle and Buster Keaton. A sign for Firestone tires was on the wall of the auto shop, but Red Crown Gasoline was featured constantly on the walls and equipment.
There is 1 question to complete.