MANAGEMENT

Detailed explanation-1: -Sources of information on style and market trends include forecasting services, trade magazines, newspapers, advertising material, and fashion magazines. Sources from which the designer can draw inspiration include paintings and visual imagery from the theatre, cinema, and popular culture.

Detailed explanation-2: -The fashion forecast process includes basic steps of understanding the vision of the business and profile of target customers, collecting information about available merchandise, preparing information, determining trend, and choosing merchandise appropriate for the company and target customers.

Detailed explanation-3: -For example, a sportswear company may try to judge what sports will be most popular in the coming years. If golf goes into decline, they may shift promotion, advertising and styles towards other sports such as jogging.

Detailed explanation-4: -A trend forecaster in fashion predicts the colors, fabrics, textures, materials, prints, graphics, accessories, footwear, and other styles that will be presented on the runway and in stores for the upcoming seasons.