BUISENESS MANAGEMENT
MERCHANDISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is the most accurate definition of visual merchandising?
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The direct selling of goods or services
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The way products are displayed in order to encourage sales
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Viewing a product online
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Displaying products and services in a way designed to attract customer’s attention
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Explanation:
Detailed explanation-1: -Visual merchandising is the practice of organizing and displaying products in a retail space. It is used to highlight products and their features, gain customers’ attention, make customers feel comfortable and promote sales.
Detailed explanation-2: -Visual merchandising is a marketing practice that uses floor plans, color, lighting, displays, technology, and other elements to attract customer attention. Its ultimate purpose is to use the retail space to generate more sales.
Detailed explanation-3: -Branding. Senses. Displays. These three words define the three most basic elements of visual merchandising and can help you win at the point of sale, no matter what type of merchandise you have to offer.
There is 1 question to complete.