BUISENESS MANAGEMENT
MERCHANDISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which promotional medium allows for only short, general messages, but has the advantage of repetitive viewing?
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Direct mail
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Image advertising
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Outdoor signage
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Radio
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Explanation:
Detailed explanation-1: -Identify an advantage of using magazines as an advertising medium. They help advertisers achieve demographic and geographic selectivity.
Detailed explanation-2: -An attractive, appealing display of merchandise combined with effective store layout and decor is: visual merchandising.
Detailed explanation-3: -Personal selling is the most expensive of the five promotional elements per contact.
There is 1 question to complete.