MANAGEMENT

BUISENESS MANAGEMENT

MERCHANDISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which role uses fashion forecasting in the retail environment?
A
editors
B
customers
C
merchandisers
D
manufacturers
Explanation: 

Detailed explanation-1: -A fashion forecaster predicts the colors, patterns, fabrics, textures, materials, prints, graphics, beauty grooming, accessories, footwear, street styles, and many other styles that will be presented on different runway shows and in stores in upcoming seasons.

Detailed explanation-2: -Fashion merchandisers oversee the style design of garments and accessories in retail clothing stores, costume suppliers, or fashion houses. It is the fashion merchandiser’s responsibility to predict fashion trends, plan and implement store layouts, purchase apparel, and collaborate with designers.

Detailed explanation-3: -Fashion forecasting involves the following activities such as studying market conditions, noting the life style of the people, researching sales statistics, evaluating popular designer collections, surveying fashion publications, observing street fashions etc. Observation is not enough.

Detailed explanation-4: -Fashion merchandising is the presentation of a clothing item or accessory to the right audience at the right time. It involves planning and promotion to ensure a product is popular. Brands might hire fashion merchandising teams to give advice on designs and present products to the target consumer.

There is 1 question to complete.