BUISENESS MANAGEMENT
MERCHANDISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which type of promotion do businesses generally have the least control over?
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Direct mail
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Outdoor signage
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Personal selling
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Publicity
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Explanation:
Detailed explanation-1: -Businesses spend more money promoting to consumers than to other businesses. An advantage of publicity is that it costs less than other forms of promotion.
Detailed explanation-2: -Advertising is a form of nonpersonal promotion in which companies pay to promote ideas, goods, or services. These promotions are presented through a variety of media outlets.
Detailed explanation-3: -Personal selling is the most expensive of the five promotional elements per contact.
Detailed explanation-4: -An attractive, appealing display of merchandise combined with effective store layout and decor is: visual merchandising.
There is 1 question to complete.