MANAGEMENT

Detailed explanation-1: -Businesses spend more money promoting to consumers than to other businesses. An advantage of publicity is that it costs less than other forms of promotion.

Detailed explanation-2: -Advertising is a form of nonpersonal promotion in which companies pay to promote ideas, goods, or services. These promotions are presented through a variety of media outlets.

Detailed explanation-3: -Personal selling is the most expensive of the five promotional elements per contact.

Detailed explanation-4: -An attractive, appealing display of merchandise combined with effective store layout and decor is: visual merchandising.