BUISENESS MANAGEMENT
MERCHANDISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Merchandising
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In-store marketing
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Brick-and-Mortar
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Product
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Detailed explanation-1: -Product. A product is any good or service that fulfills consumer needs or desires. It can also be defined as a bundle of utilities that comes with physical aspects such as design, volume, brand name, etc.
Detailed explanation-2: -Eventually, 3 elements have been added: people, packaging, and positioning. Product-refers to the tangible good or intangible service offered by the business to the target consumers.
Detailed explanation-3: -Services are intangible because they can often not be seen, tasted, felt, heard, or smelled before they are purchased.
Detailed explanation-4: -Size, color, touch, packaging, weight, volume, taste, quantity, and material composition are tangible product attributes. Intangible product attributes include quality, reliability, and aesthetics, among others.
Detailed explanation-5: -Intangible products-travel, freight forwarding, insurance, repair, consulting, computer software, investment banking, brokerage, education, health care, accounting-can seldom be tried out, inspected, or tested in advance.