MANAGEMENT

Detailed explanation-1: -Store layout – refers to the way store floor space is allocated to facilitate sales and serve the customer. Fixtures – are store furnishings, such as display cases, counters, shelving, racks and benches.

Detailed explanation-2: -Free flow pattern layout There is no defined traffic pattern, and it works best in small stores (under 500 square meters) in which customers wish to browse where merchandise is the same type, such as fashion apparel.

Detailed explanation-3: -Storytelling. A story always helps when it comes to marketing. So, this is treated as one of the powerful elements in visual merchandising. You should focus on using a powerful, sales-enabling story that can improve the visual display and tell the benefits of buying a particular product to the customers.