MANAGEMENT

Detailed explanation-1: -Services cannot be stored like goods because of simultaneity of production and consumption.

Detailed explanation-2: -There are four characteristics of service: Intangibility, Inseparability, Variability, and Perishability (Kotler and Keller, 2007). As service’s nature is intangibility, therefore manufacturing and service delivery is more complex than a product.

Detailed explanation-3: -A tour guide company provides travel planning and guidance to customers who want to visit a new place. Since they don’t sell a specific product and instead focus on providing a service to customers, they have a service that is inseparable.

Detailed explanation-4: -A perishable service simply means that it’s short-lived. Ideally, such a service is consumed as soon as it is produced. Unlike products, the service cannot be stored for later use. Perishable services are such as airline flights, auto repair, theater entertainment, and manicures.

Detailed explanation-5: -Examples of service intangibility include: Going to see a surgeon about your back pain. It’s impossible to be sure exactly how you’ll feel after the surgery for your back pain. You could feel like a new person, or you might be in worse shape.