MANAGEMENT

Detailed explanation-1: -Market segmentation is a marketing strategy in which select groups of consumers are identified so that certain products or product lines can be presented to them in a way that appeals to their interests.

Detailed explanation-2: -Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits.

Detailed explanation-3: -A target market is a group of potential customers that you identify to sell products or services to. Each group can be divided into smaller segments. Segments are typically grouped by age, location, income and lifestyle.

Detailed explanation-4: -Customer segmentation is the process of organizing customers into specific groups based on shared characteristics, behaviors, or preferences, with the aim of delivering more relevant experiences.