MANAGEMENT

Detailed explanation-1: -This approach groups customers by physical location, assuming that people within a given geographical area may have similar needs. This strategy is more useful for larger companies seeking to expand into different branches, offices, or locations.

Detailed explanation-2: -Geographic segmentation is a component that competently complements a marketing strategy to target products or services on the basis of where their consumers reside. Division in terms of countries, states, regions, cities, colleges or Areas is done to understand the audience and market a product/service accordingly.

Detailed explanation-3: -Urban, suburban and rural These three different environments all need different and specific marketing strategies as customer needs are different. Those in cities and suburbs tend to have more purchasing power than rural areas, so products can be more expensive.

Detailed explanation-4: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.

Detailed explanation-5: -Geographic segmentation in marketing entails categorizing an audience base by location. These categories can be broad or narrow, depending on the data you’re trying to gather. Some examples of categories by which you might separate your audience include country, time zone, region, state or city.