BUISENESS MANAGEMENT
RISK MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
This is a group of customers with shared needs and wants, that is separated from the total market, on which the business will focus its efforts:
|
|
industrial segment
|
|
|
market segment
|
|
|
consumer target
|
|
|
demographic target
|
Explanation:
Detailed explanation-1: -A market segment consists of a group of customers who share a similar set of needs and wants.
Detailed explanation-2: -Consumer segmentation is used to find out the behaviors and attitudes of those groups. Customer segmentation divides the existing customer base into separate groups.
Detailed explanation-3: -Market segmentation is a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action.
There is 1 question to complete.