MANAGEMENT

Detailed explanation-1: -Geographic segmentation is a marketing strategy that presents potential customers with targeted messaging based on their geographic location.

Detailed explanation-2: -Marketing segmentation tries to identify groups of people with similar wants and needs so that marketers can produce targeted messages that appeal to them. Geographic segmentation is a type of market segmentation that groups prospective customers based on where they live.

Detailed explanation-3: -Geographics are used by businesses to market their goods from the local to the national level. Geographics can be used by local businesses to break a single neighborhood down by the value of homes, the property taxes paid or any geographic features that may indicate consumer interest.

Detailed explanation-4: -Climate-based segmentation refers to marketing products that adhere to a certain climate of an area. Examples of this kind of geographic market segmentation include swimwear brands that are targeted for hot areas with beaches and similarly, raincoats for areas that experience excessive rainfalls, etc.

Detailed explanation-5: -Geographic location is an integral factor that determines market positioning and product sales. Irrespective of an organization’s market share or product success rate, it’s extremely important for them to conduct market research before launching new products/ services or introducing better or newer features.