ENTREPRENEURIAL MARKETING
DISTRIBUTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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State the type of market exposure that applies for Maggi’s 2-Minute Noodles.
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Intensive Distribution
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Exclusive Distribution
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Selective Distribution
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None of the above
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Explanation:
Detailed explanation-1: -Description: Under the intensive distribution strategy, all the possible outlets can be used by a company to distribute the product. It creates brand awareness of the product as well as boost sales. This method is particularly useful for products like soft drinks, cigarettes etc.
Detailed explanation-2: -the level of availability selected for a particular product by the marketer; the level of intensity chosen will depend upon factor such as the production capacity, the size of the target market, pricing and promotion policies and the amount of product service required by the end-user.
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