ENTREPRENEURIAL MARKETING
DISTRIBUTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is reason to use an ‘Indirect Distribution Channel’
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The firm wants complete control over the marketing job
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The firm is in direct contact with customers
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A new company has limited resources
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Independent middlemen will not cooperate
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Suitable intermediaries are not available
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Explanation:
Detailed explanation-1: -Indirect distribution involves third parties, like warehouses, wholesalers, and retailers. Direct distribution gives companies more control over the whole process. Indirect distribution may allow companies to focus on their core business while outsourcing distribution to an expert.
Detailed explanation-2: -The most important reason to use indirect channels is if intermediaries can help serve customers better and at lower cost.
There is 1 question to complete.