ENTREPRENEURIAL MARKETING
DISTRIBUTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What type of distribution strategy is used by Volkswagen?
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Direct Distribution
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Indirect Distribution
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Vertical Marketing Strategy (VMS)
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None of the above
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Explanation:
Detailed explanation-1: -A vertical marketing system (VMS) is one in which the main members of a distribution channel-producer, wholesaler, and retailer-work together as a unified group in order to meet consumer needs.
Detailed explanation-2: -A vertical marketing system refers to the teamwork of the different members of any distribution channel. This can include producers, retailers, and wholesalers. All of them need to work with one another in order to successfully deliver products to consumers and achieve the best possible efficiency.
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