ENTREPRENEURSHIP

ENTREPRENEURIAL MARKETING

DISTRIBUTION STRATEGIES

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which intermediary has a advantage-Offer customer value e.g. product discount
A
Makro
B
Shoprite Usave
C
Pick n Pay Hyper
D
Sipho’s Spaza shop
Explanation: 

Detailed explanation-1: -Unlike merchant wholesalers, agent middlemen do not take legal ownership of the goods they sell; nor do they generally take physical possession of them. The three principal types of agent middlemen are manufacturers’ agents, selling agents, and purchasing agents.

Detailed explanation-2: -Value Addition – Distribution Channel Members can provide greater efficiency in making availability of goods to the target markets through their Contacts, Specialization, experience, and scale of operation. This can add value to the product or service at each level of distribution.

There is 1 question to complete.