ENTREPRENEURSHIP

Detailed explanation-1: -Retailers. Retailers purchase products from other channel intermediaries, such as wholesalers and distributors, to sell directly to consumers. Retailers can be small or large for-profit companies. They usually buy smaller quantities of products than wholesalers and distributors.

Detailed explanation-2: -A distribution channel represents a chain of businesses or intermediaries through which the final buyer purchases a good or service. Distribution channels include wholesalers, retailers, distributors, and the Internet. In a direct distribution channel, the manufacturer sells directly to the consumer.

Detailed explanation-3: -Retailers. Retailing, the merchandising aspect of marketing, includes all activities required to sell directly to consumers for their personal, nonbusiness use. The firm that performs this consumer selling-whether it is a manufacturer, wholesaler, or retailer-is engaged in retailing.